The personal marketing power of Eddie McGuire as chief executive of the Nine Network could add more than 100 million dollars to the company over the next five years.


Running a commercial TV station is a simple business model. The more eyeballs you have watching - the more you can charge for advertising.


Advertising is limited by time and space so the key is to get the maximum number of viewers with good programming.


In the case of Channel 9 Ty Thomas Sun Devils Jersey , analysts believe each rating point increase is worth about $40 million dollars in revenue a year.


McGuire's unique combination of charismatic personality, influencing skills and high profile makes him the perfect personal brand on which to build a new corporate identity.


Branding in today's competitive, crowded and noisy marketplace now needs to focus on three levels - the corporate brand for capital markets and external stakeholders Shannon Forman Sun Devils Jersey , the internal brand for employees and at a leadership level, the personal brand of the CEO has a significant and often underestimated impact - McGuire has the qualities to succeed at all three levels.


Successful leaders with high levels of power, influence and charisma are able to align their personal brand with that of the company to add shareholder value and this is what makes the appointment of Eddie McGuire such a good decision.


McGuire's values of the ambitious Ryan Kelley Sun Devils Jersey , hard working and determined battler appeal to the Australian larrikin in us all, and because Nine's audiences, revenue streams and future fortunes lie with this target market D. J. Foster Sun Devils Jersey , I'm convinced he will be a success despite his perceived lack of management experience.


Brands help keep products or services fresh in the minds of consumers - and good marketers and influencers are able to identify what is at the core of a brand - the McGuire personal brand will bring new energy to Nine's waning star.


The outstanding attribute of the McGuire personal brand is that his values are both authentic and aspirational and this resonates across a wide range of demographics.


McGuire is not afraid to have a go at the establishment and this much admired Australian trait coupled with his creativity and impeccable networking skills make him the obvious choice.


I'm calling this concept Integrity Marketing, where a good CEO will use their position, personality and power to align the values of an organisation with those of its staff and customers.


The Eddie McGuire story is the typical hero's journey and this is why his personal brand will add value to the company right from the CEO's door to the mail room floor.


His profile as President of the famous AFL Football Club Mike Bercovici Sun Devils Jersey , Collingwood has also helped create a powerful personal brand.


Learning from Eddie McGuire's success, if you're an aspiring or experienced leader here are five reasons why you should implement a personal brand strategy:


It sets you apart from your competitors.


It reflects your core values, personality James Harden Sun Devils Jersey , talent and skill set.


It increases your credibility, especially if you can harness the power of the media.


It establishes your expertise, authority and value.


It creates a success spiral that can boost your health Will Sutton Sun Devils Jersey , wealth and career.

Car and truck batteries. We rely on them to start our cars. We take automobile batteries for granted that they will tirelessly start our vehicles. Yet that one time when either we carelessly leave our head lamps on and we are stuck dumfounded. Or alternatively in the cold dead of winter our engine's starter motor cannot turn - we then realize how dependent we are on this simple and standard automotive component. Yet few of us ever give second thought on the basics of auto batteries - that is how do they work and function.

In the sense in which it is commonly understood an automotive battery does not actually store a charge of electricity. The process is entirely one of chemical action and reaction.

A battery is neatly divvied into units called "cells". Each cell is complete in it and is uniform with every other cell in the battery. Each and every battery cell consists of certain elements which when a current of electricity of a given value is sent through them in one direction for a certain length of time, will produce a current of electricity , in the opposite direction Pat Tillman Sun Devils Jersey , if the terminals of the battery are connected to a motor , lamps or other resistance. The cell will of course, also produce a current if its terminals are simply brought together without any outside resistance. This however would not be a good thing as a dead short circuit would be created and would permit the battery to discharge itself to no good use or avail. On top of that the short circuit of the battery may well be so rapid a current as to ruin and destroy the elements of your precious automotive battery.

Hence one of the major concerns of auto owners and mechanics is to prevent against short circuits of a cars electrical system. As well when working with or attending to your auto or truck battery ensure that its terminals are not exposed where tools may accidentally drop or come into contact with these terminals. For this purpose many auto battery makers and automobile manufacturers place plastic insulating caps over the red positive terminal of their battery products.

Simply put and described. When current is being sent into the battery it is said to be "charging". When the converse is true and current is connected to outside resistance Matthew Bazarevitsch Sun Devils Jersey , then the unit is said to be "discharging"

What are the parts of a battery cell and how are they composed and constructed?

The first components are what are called "the elements". These are the positive and negative plates of the battery cell and simply correspond to the respective positive and negative terminals of the functioning battery. Simply put they are composed of lead or lead compounds

Next is what is termed "separators". If th. Cheap Jerseys Cheap Jerseys From China Cheap Authentic Jerseys Cheap Jerseys Wholesale Cheap NFL Jerseys China Cheap NFL Jerseys From China Cheap Jerseys Cheap Jerseys China Cheap Jerseys From China Cheap NFL Jerseys Free Shipping