Keywords form the lifeblood of the internet. This is something you've got to grasp when you make your own website. A keyword is nothing more than the word or string of words that someone puts into a search engine when they want to find some relevant websites. So if someone searches for "dog" than "dog" is that search's keyword. If someone searches for "how to build a doghouse" than "how to build a doghouse" is that search's keyword Camiseta Marc-Andre Ter Stegen , despite the fact it's actually a string of words.

Whether they are conscious about it or not every website is competing with every other web page over keywords. The higher you rank for your relevant keywords, the higher your site will show up in searches. While there are sites that rank very high and never put much thought into their keywords, overall it's crucially important that you choose the right keywords to base your site around.

Getting Started with Keyword Research

When you ask someone what a good keyword would be, chances are they will say the keyword related to your business website that the most people are searching for. After all Camiseta Barcelona , if the keyword "dog" gets 27 million searches each month, than if you rank well for that keyword you're opening your site up to 27 million free hits per month... right?

At a base level, it's true that the higher the search volume a keyword sees the larger the potential traffic for whoever ranks at the top for that word. But there's the key right there- whoever ranks at the top. These simple keywords that get millions of searches every month also have a LOT of competition from other websites and website owners. Everyone is going to want to rank for these words, which means that everyone is trying to rank for them Camiseta Sergi Samper , which means it's a very crowded field to try and break into. It's hard to get noticed in a crowded field.

Avoiding Keyword Competition

This makes it sound like you don't have a chance getting noticed online or making your mark in the search engines. If the keyword "dog" is locked in by a handful of larger, mature sites than when you make your own website your site about dogs it will never get ranked well, right?

Well, thankfully not all keywords have a lot of competition. In general Camiseta Thomas Vermaelen , the more searches a keyword receives each month the more competition you'll face trying to rank for it. But while everyone is trying to rank for the big words, there are countless smaller keywords to aim for, to put in your domain name and to optimize your content around. While "dog" might be near impossible to corner the online market on, you'll have a much easier time with a keyword that gets far fewer searches every month. More often than not Camiseta Munir El Haddadi , this means getting as specific as possible with your keywords.

Go Niche to Get Noticed
While "dog" is near impossible to rank for, a more specific keyword string like "how to build a doghouse" is going to be a lot more attainable. Not only is that keyword going to be easier to rank for, but you're going to get visitors to your free domain who are looking for exactly what you're offering information on. Someone searching for "dog" could be looking for anything, but someone searching "how to build a doghouse" is being clear about their needs. Not only will it be easier to rank for those people's searches Camiseta Clement Lenglet , but it'll also be easier to speak to them and market to them once they land on your site.

Keyword Tools

So how do you come up with these specific, niche keywords? And how do you learn how many searches each keyword has?
First, using a good old-fashioned dictionary or thesaurus can be great to help steer you in the right direction, and get some ideas flowing. Google makes it really simple for you with their free keyword generator tool. All you have to do is input your desired keyword into the tool and it will tell you how many searches that keyword gets every month. It will also show you dozens of other potential keywords and how many searches they receive each month. It couldn't be easier to make your own website and find the right keywords for it. Wordtracker also has a free keyword suggestion tool Camiseta Malcom , and there are many others on the web - some free, some with price tags.
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