Lems has built its business with consistency Nike Lunarlon Womens , but the outdoor lifestyle brand recognizes it needs newness to take shelf space from marketplace giants.In June, the Boulder, Colo.-based label will release the Mesa, its first athletic-inspired silhouette. The look will be the brand’s latest model since the release of the Trailhead, a $130 low-cut minimalist hiking shoe for men and women that debuted in October.Prior to the Trailhead, Lems’ product line was sparse.“When we launched the Trailhead, it was the first product we released in four years https://www.thetopsneaker.com/nike-free-women ,” said the company’s marketing director, Audrey Smith. “That was a wake-up call to [Lems founder] Andrew [Rademacher] to say, ‘We need to release more shoes.’ Now we have six styles, and we’re cranking out designs faster than we ever have before.”Despite the limited lineup, Lems has experienced a consistent 20% year-over-year sales bump since entering the market in 2011.But there are factors that could stunt its growth — specifically convincing retailers to stock Lems rather than larger brands it considers competitors, such as Vivobarefoot, Forsake and Xero.“A lot of stores want to stick with the tried-and-true Womens Nike Flywire , especially with footwear, because they know it will sell. But they want to offer something new; they just don’t know how it will sell,” said Lems sales director Steve Perna. “We’ve got to convince them that we could become a tried-and-true brand.”What could win stores over is its entry into performance footwear. To round out its business, Lems is developing a second brand, Fiant, which will act as its adventure-ready arm.“If you’re looking for a shoe to hike the Appalachian Trail, Fiant is what you’re going to do it in Nike Flyknit Womens ,” Perna said.The label is slated to launch in 2020.Watch FN's tour at Modern Vice's Factory in New York below.Want more?Fitness and Outdoor Participation Is Up — but Footwear Brands Aren't CapitalizingOutdoor Industry Leaders Vow to Make Their Companies More DiverseWhy E-Commerce Is More Important Than Ever to Outdoor Retailers and Brands The NPD Group Inc.'s Matt Powell revealed late yesterday the top-selling sneakers of February. And the list was all Nike and Jordan Brand.According to the firm's senior sports industry analyst, leading the way for the month in order of sales dollars was the Air Jordan 6.Multiple Air Jordan 6 colorways are available now via Nike.com in men's sizing starting at $190. Other online retailers, such as Footlocker.com, have Air Jordan 6 looks in boys' and girls' sizes starting at $60.Here are the all top-selling shoes that made the list: Air Jordan 6 Jordan 6 Rings Nike Air Max 270 Nike Tanjun Air Jordan 9 Nike Air Force 1 Low Air Jordan 1 Nike Air Max 97 Air Jordan 1 Mid Winterized Nike Air HuaracheAll 10 looks are in the lifestyle space; none are performance-focused."By category, Sport Lifestyle had a low-single-digit increase for February, with particular weakness from Adidas. Nike sport lifestyle has a high-single-digit increase even in the face of declining Tanjun," the industry insider said via Twitter.Powell also wrote on the social media platform that February shoe sales were dampened by lower and late income tax returns https://www.thetopsneaker.com/nike-air-women , and sales for the month declined in the low single digits.Although several of the looks on the list are former basketball styles that are now worn for aesthetics rather than performance, Powell said the sport's shoes are still not on-trend."Just to be clear, basketball shoes remain out of fashion," Powell wrote on Twitter. "Basketball shoe sales were down in the high teens in February, during one of the most hyped months of the year for basketball."Allproducts featured have been independently selected and curated by our editorial team. If you buy something through the links included on our site, FN may earn a commission.Want more?Nike Prevails in Lawsuit Over Michael Jordan's Jumpman LogoMichael Avenatti Charged With Attempting To Extort More Than $20M From NikeNike Hit With $14 Million Fine for Blocking Cross-Border Sales of Soccer Merch